How Haldiram's Became a $10 Billion Snack Empire

Split image of a vintage 1937 Haldiram's bhujia shop and a modern skyscraper, illustrating how Haldiram's became a $10 billion snack company

Every time a headline says some company is worth "$10 billion," a small voice in your head probably asks: wait, can I actually buy that?

If you've ever felt that exact pang, reading a big number and then realising you have no idea how anyone decided it, I'd call you a Skeptic. You're not confused because the story is complicated. You're confused because nobody ever explained how a company gets a price tag before it's even on the stock market.

So, dear Skeptic, here at The Bazaar Guru, let's fix that using Haldiram's, India's biggest snack brand, as the real example.

The Bhujia Shop That Became a Giant

In 1937, a man named Ganga Bishan Agarwal started selling bhujia, a crunchy, spicy snack, from a small shop in Bikaner, Rajasthan. It was crispier and tastier than what people were used to, and word spread.

Over the decades, his grandsons carried the brand to different parts of India. One branch went to Nagpur and the west and south. Another went to Delhi and the north. For years, these ran almost like separate family businesses, each using the same beloved name.

In 2023, the Delhi and Nagpur branches merged into one company. This mattered a lot. It turned Haldiram's into a single, cleaner business that big investors could actually put money into.

Today, Haldiram's sells over 400 products: namkeen, sweets, frozen food, and ready-to-eat meals. It holds close to 40% of India's organised snacks market and exports to more than 100 countries.

How Do You Value a Company Nobody Can Buy Shares In?

When a company is private, not listed on the stock market, there's no daily share price you can look up.

Instead, its value gets set the moment a big investor agrees to buy a small piece of it. Whatever price they pay for that slice tells you what they think the whole company is worth.

That's what happened here. In 2025, two large foreign investors, the kind of big global funds usually called Foreign Institutional Investors, or FIIs, bought small stakes in Haldiram's:

  • Temasek (Singapore's government investment fund) bought about 10% of the company for roughly $1 billion.
  • IHC of Abu Dhabi, along with Alpha Wave Global, bought about 9% for roughly $500 million.

Together, that's about $1.5 billion of fresh money from two of the world's most experienced investors. When investors this large agree on a number, it becomes the benchmark everyone else uses too.

A Worked Example: What $1 Billion for 10% Actually Means

Let's do the actual math, because this is the part that trips up most beginners.

If someone pays $1 billion for 10% of a company, they're implying the whole company (100%) is worth 10 times that: $10 billion. It's the same logic as a ₹10 lakh house. If a buyer offers ₹1 lakh for a 10% share in it, they're valuing the full house at ₹10 lakh.

This is exactly how Temasek's deal set the "$10 billion valuation" you keep seeing in headlines. It isn't a random guess. It's simple maths applied to a real transaction.

Is the $10 Billion Price Backed by Real Numbers?

A $10 billion tag sounds huge. Is it backed by a real business, or just hype? Here's what the numbers show.

  • Revenue: Around ₹14,000 crore a year, the total money the company brings in from selling its products.
  • EBITDA margin: Around 20%. In simple terms, EBITDA measures how much of a company's sales turns into core operating profit, before tax and loan interest are subtracted. A 20% margin means for every ₹100 of snacks sold, about ₹20 is core profit, a strong number for a food company.
  • Growth: Revenue has been growing at roughly 16 to 17% a year.

So the valuation isn't just excitement. It's backed by a large, genuinely profitable business. That said, a $10 to $12 billion price on ₹14,000 crore of revenue is still rich, and rich valuations only keep making sense if the growth continues.

You may also want to read: What Does Promoter Holding Really Tell You About a Stock?

Even after selling stakes to Temasek and IHC, the Agarwal family, the original founders, still run the company and hold the majority of it. That's worth noting. The people who built the brand still have the biggest reason to see it succeed.

Haldiram's vs. Bikaji Foods: What's the Difference?

Bikaji Foods is Haldiram's closest rival, and it's already listed on the stock market. Comparing the two makes the "private vs. public" difference easy to see.

Point Haldiram's Bikaji Foods
Listed on stock market?No, still privateYes, since 2022
Can you buy shares today?NoYes, via any demat account
Approx. revenue₹14,000 crore₹2,994 crore (FY26)
Market share (snacks)~40%Smaller, regional strength

Figures are approximate, based on recent company and media reports as of mid-2026.

Will Haldiram's Actually List on the Stock Market?

Not yet. A few things need to happen first, in order:

  1. File a DRHP. This stands for Draft Red Herring Prospectus, a detailed document a company must file with SEBI (India's market regulator) before an IPO. Haldiram's hasn't filed this yet, as of mid-2026.
  2. Get SEBI's approval. The regulator reviews the document and can ask questions before clearing it.
  3. Announce a price band and dates. Only after this can ordinary investors actually apply for shares.

Reports suggest a listing could happen within the next couple of years, at a target valuation of $10 to $12 billion, which would make it India's largest-ever FMCG (fast-moving consumer goods) IPO. Until the DRHP is filed, though, this remains a plan, not a confirmed event.

Common Mistakes Beginners Make With Stories Like This

  • Thinking you can invest right now. A big valuation headline doesn't mean the company is on the stock market. Always check whether it's actually listed before looking for a "buy" button.
  • Assuming a high valuation guarantees a winner later. A rich valuation today means the eventual IPO price may already reflect a lot of future growth, leaving less room for a "listing pop" for new investors.
  • Ignoring who still owns the company. Watching how much promoters keep for themselves, like the Agarwal family here, is a genuinely useful habit for any company you research in future.

FAQ

Can I buy Haldiram's shares right now?
No. Haldiram's is a private company and isn't listed on the NSE or BSE. You cannot buy or sell its shares through a regular demat account today.

Is Haldiram's definitely going to launch an IPO?
Not confirmed yet. As of mid-2026, Haldiram's hasn't filed its DRHP with SEBI. Media reports suggest a listing may happen within 18 to 24 months, but that's an estimate, not a certainty.

Why did Temasek and IHC invest if they can't sell easily?
Large investors like these often invest years before a company lists, hoping to sell their stake for a profit once it eventually goes public. This is common for large, established private companies.

What does a $10 billion valuation actually mean?
It means that, based on recent deals, the whole company is estimated to be worth about $10 billion, roughly ₹85,000 crore. It's an estimate based on the price investors paid for a small slice of the company, not a confirmed market price.

How is Haldiram's different from Bikaji Foods for an investor?
Bikaji Foods is already listed, so you can research and buy its shares today. Haldiram's is bigger by revenue and market share, but you can't invest in it until it lists, if it does.

Key Takeaways

  • Haldiram's started as a single bhujia shop in 1937 and now holds about 40% of India's organised snacks market.
  • Its roughly $10 billion valuation comes from real deals. Temasek and IHC bought stakes in 2025 at that price, and the maths simply scales their stake up to 100%.
  • The valuation is backed by strong numbers: around ₹14,000 crore revenue and a 20% EBITDA margin.
  • Haldiram's is still private. You cannot buy its shares yet, since it hasn't even filed its IPO papers.
  • Bikaji Foods is a smaller, already-listed rival you can study and compare it against today.

Go Deeper

Disclaimer: This content is for educational purposes only and should not be considered investment advice. Markets carry risk, and past patterns do not guarantee future performance. Please consult a SEBI-registered investment advisor before making any investment decisions.

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